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Solution

Salesforce

Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. Organizations use Salesforce to run Sales Cloud, Service Cloud, Marketing Cloud, and related products, as part of a broader software estate.

All Salesforce customer value stories (93)

Information Technology
Canada

Salesforce@1Password

Data and experience teams at 1Password review customer profiles in Data Cloud rather than in personal files.

Consumer Staples
Belgium

Salesforce@AB InBev

AB InBev asked for a cleaner operating picture of campaign execution. Salesforce is what they run.

Consumer Discretionary
Germany

Salesforce@Adidas

Data and experience teams at Adidas review customer profiles in Service Cloud rather than in personal files.

Consumer Staples
Netherlands

Salesforce@Ahold Delhaize

Shared Slack workspaces help Ahold Delhaize keep revenue operations honest across teams.

Industrials
United States

Salesforce@American Airlines

When pipeline and account data outgrew homegrown tracking, American Airlines brought in Salesforce.

Information Technology
United States

Salesforce@Asana

Marketers and ops at Asana review campaign execution in Data Cloud rather than in personal files.

Information Technology
Netherlands

Salesforce@ASML

ASML asked for a cleaner operating picture of campaign execution. Salesforce is what they run.

Information Technology
United States

Salesforce@Aspen Technology

A Data Cloud rollout at Aspen Technology took revenue operations out of inboxes and into a named queue.

Materials
United States

Salesforce@Axalta

Axalta standardized pipeline and account data on Salesforce instead of keeping parallel copies.

Consumer Staples
Germany

Salesforce@Beiersdorf

Beiersdorf runs customer data operations on Salesforce so ownership is obvious when work stalls.

Consumer Discretionary
China

Salesforce@BYD

BYD standardized customer profiles on Salesforce instead of keeping parallel copies.

Consumer Discretionary
Japan

Salesforce@Capcom

Salesforce is how Capcom keeps case handling visible to people who have to act on it.

Energy
Canada

Salesforce@Cenovus Energy

In Canada, Cenovus Energy relies on Salesforce for customer service operations.

Financials
United States

Salesforce@Citizens Financial

Teams at Citizens Financial moved customer profiles onto Salesforce after local tools started to collide.

Consumer Staples
United Kingdom

Salesforce@Coca-Cola Europacific Partners

Marketing Cloud became the place Coca-Cola Europacific Partners uses to stitch identities so service, sales, and marketing share a working profile.

Information Technology
Australia

Salesforce@Confluence

Confluence folded Marketing Cloud into revenue operations so sellers and partner managers share one view of pipeline and account data.

Information Technology
United States

Salesforce@CrowdStrike Falcon

Teams at CrowdStrike Falcon moved pipeline and account data onto Salesforce after local tools started to collide.

Real Estate
United States

Salesforce@Cushman and Wakefield

Cushman and Wakefield asked for a cleaner operating picture of case handling. Salesforce is what they run.

Industrials
Germany

Salesforce@Daimler Truck

Data Cloud became the place Daimler Truck uses to route and resolve customer issues with the same record sellers already use.

Industrials
France

Salesforce@Dassault Aviation

In France, Dassault Aviation relies on Salesforce for revenue operations.

Financials
United Kingdom

Salesforce@Deloitte

Deloitte runs customer data operations on Salesforce so ownership is obvious when work stalls.

Information Technology
United States

Salesforce@Dialpad

Information Technology teams at Dialpad treat Salesforce as the working layer for customer data operations.

Industrials
Ireland

Salesforce@Eaton

Eaton standardized customer profiles on Salesforce instead of keeping parallel copies.

Consumer Discretionary
United States

Salesforce@eBay

eBay folded Slack into customer data operations so data and experience teams share one view of customer profiles.

Utilities
Chile

Salesforce@Enel Americas

Utilities teams at Enel Americas treat Salesforce as the working layer for customer service operations.

Information Technology
United States

Salesforce@Entegris

Shared Sales Cloud workspaces help Entegris keep lifecycle marketing honest across teams.

Energy
United States

Salesforce@ExxonMobil

ExxonMobil uses Slack to stitch identities so service, sales, and marketing share a working profile.

Industrials
United States

Salesforce@Fortune Brands

In the United States, Fortune Brands relies on Salesforce for customer service operations.

Information Technology
United States

Salesforce@Freshworks

Freshworks uses Sales Cloud to route and resolve customer issues with the same record sellers already use.

Consumer Discretionary
United States

Salesforce@General Motors

General Motors asked for a cleaner operating picture of campaign execution. Salesforce is what they run.

Financials
Kuwait

Salesforce@Gulf Bank

Gulf Bank folded Marketing Cloud into revenue operations so sellers and partner managers share one view of pipeline and account data.

Financials
Sweden

Salesforce@Handelsbanken

Handelsbanken standardized customer profiles on Salesforce instead of keeping parallel copies.

Real Estate
United States

Salesforce@Host Hotels

A Data Cloud rollout at Host Hotels took revenue operations out of inboxes and into a named queue.

Health Care
United States

Salesforce@Insulet

Teams at Insulet moved campaign execution onto Salesforce after local tools started to collide.

Industrials
United States

Salesforce@Jacobs

In the United States, Jacobs relies on Salesforce for revenue operations.

Real Estate
United States

Salesforce@Jones Lang LaSalle

Jones Lang LaSalle asked for a cleaner operating picture of customer profiles. Salesforce is what they run.

Information Technology
United Kingdom

Salesforce@Kaspersky

Information Technology teams at Kaspersky treat Salesforce as the working layer for lifecycle marketing.

Industrials
Italy

Salesforce@Leonardo

When campaign execution outgrew homegrown tracking, Leonardo brought in Salesforce.

Consumer Discretionary
United States

Salesforce@Lowe's Companies

Lowe's Companies folded Sales Cloud into revenue operations so sellers and partner managers share one view of pipeline and account data.

Health Care
India

Salesforce@Lupin

Slack became the place Lupin uses to stitch identities so service, sales, and marketing share a working profile.

Industrials
United States

Salesforce@Masco

Data Cloud became the place Masco uses to route and resolve customer issues with the same record sellers already use.

Communication Services
United States

Salesforce@McGraw Hill

A Slack rollout at McGraw Hill took customer service operations out of inboxes and into a named queue.

Industrials
Japan

Salesforce@Mitsubishi Electric

Industrials teams at Mitsubishi Electric treat Salesforce as the working layer for customer service operations.

Health Care
United States

Salesforce@Moderna

Teams at Moderna moved campaign execution onto Salesforce after local tools started to collide.

Information Technology
United States

Salesforce@Mural

Mural asked for a cleaner operating picture of customer profiles. Salesforce is what they run.

Financials
United States

Salesforce@Nasdaq

Nasdaq uses Data Cloud to run campaigns against a governed audience rather than exported lists.

Financials
Italy

Salesforce@Nexi

Nexi uses Sales Cloud to stitch identities so service, sales, and marketing share a working profile.

Financials
United States

Salesforce@Northern Trust

Northern Trust uses Marketing Cloud to keep customer context in one place instead of scattered spreadsheets.

Health Care
Denmark

Salesforce@Novo Nordisk

Novo Nordisk folded Service Cloud into lifecycle marketing so marketers and ops share one view of campaign execution.

Consumer Staples
Singapore

Salesforce@Olam

Olam runs revenue operations on Salesforce so ownership is obvious when work stalls.

Information Technology
China

Salesforce@OPPO

Sellers and partner managers at OPPO review pipeline and account data in Sales Cloud rather than in personal files.

Consumer Discretionary
United States

Salesforce@Penske Automotive

Penske Automotive standardized customer profiles on Salesforce instead of keeping parallel copies.

Energy
United States

Salesforce@Phillips 66

Teams at Phillips 66 moved customer profiles onto Salesforce after local tools started to collide.

Industrials
Germany

Salesforce@Phoenix Contact

Agents and team leads at Phoenix Contact review case handling in Sales Cloud rather than in personal files.

Utilities
United States

Salesforce@PPL

Utilities teams at PPL treat Salesforce as the working layer for lifecycle marketing.

Consumer Staples
United States

Salesforce@Procter and Gamble

Procter and Gamble runs revenue operations on Salesforce so ownership is obvious when work stalls.

Energy
Thailand

Salesforce@PTT

Teams at PTT moved case handling onto Salesforce after local tools started to collide.

Information Technology
United States

Salesforce@Pure Storage

Pure Storage runs lifecycle marketing on Salesforce so ownership is obvious when work stalls.

Information Technology
Japan

Salesforce@Rakuten

In Japan, Rakuten relies on Salesforce for customer service operations.

Consumer Discretionary
United States

Salesforce@Ralph Lauren

Ralph Lauren standardized customer profiles on Salesforce instead of keeping parallel copies.

Financials
United Kingdom

Salesforce@Revolut

Revolut uses Sales Cloud to stitch identities so service, sales, and marketing share a working profile.

Utilities
Germany

Salesforce@RWE

When case handling outgrew homegrown tracking, RWE brought in Salesforce.

Industrials
Ireland

Salesforce@Ryanair

Industrials teams at Ryanair treat Salesforce as the working layer for revenue operations.

Health Care
France

Salesforce@Sanofi

In France, Sanofi relies on Salesforce for lifecycle marketing.

Information Technology
Japan

Salesforce@Seiko Epson

Marketing Cloud sits in the daily path at Seiko Epson, especially for agents and team leads.

Information Technology
Hong Kong

Salesforce@SenseTime

Service Cloud became the place SenseTime uses to keep customer context in one place instead of scattered spreadsheets.

Information Technology
Canada

Salesforce@Shopify

Data Cloud became the place Shopify uses to route and resolve customer issues with the same record sellers already use.

Real Estate
United States

Salesforce@Simon Property Group

Agents and team leads at Simon Property Group review case handling in Sales Cloud rather than in personal files.

Health Care
United Kingdom

Salesforce@Smith and Nephew

When campaign execution outgrew homegrown tracking, Smith and Nephew brought in Salesforce.

Financials
France

Salesforce@Societe Generale

Societe Generale runs customer data operations on Salesforce so ownership is obvious when work stalls.

Utilities
Norway

Salesforce@Statkraft

Sellers and partner managers at Statkraft review pipeline and account data in Marketing Cloud rather than in personal files.

Financials
United States

Salesforce@StoneX Group

StoneX Group standardized pipeline and account data on Salesforce instead of keeping parallel copies.

Information Technology
United States

Salesforce@StreamSets

Shared Data Cloud workspaces help StreamSets keep customer data operations honest across teams.

Consumer Discretionary
Japan

Salesforce@Subaru

Marketing Cloud sits in the daily path at Subaru, especially for agents and team leads.

Financials
United Kingdom

Salesforce@SumUp

SumUp standardized case handling on Salesforce instead of keeping parallel copies.

Information Technology
Germany

Salesforce@SUSE

Salesforce is how SUSE keeps pipeline and account data visible to people who have to act on it.

Health Care
Japan

Salesforce@Takeda

In Japan, Takeda relies on Salesforce for customer data operations.

Energy
Canada

Salesforce@TC Energy

TC Energy uses Marketing Cloud to stitch identities so service, sales, and marketing share a working profile.

Information Technology
United States

Salesforce@Tealium

Slack sits in the daily path at Tealium, especially for agents and team leads.

Communication Services
United States

Salesforce@The Trade Desk

The Trade Desk uses Data Cloud to run campaigns against a governed audience rather than exported lists.

Utilities
Japan

Salesforce@Tohoku Electric Power Network

Slack became the place Tohoku Electric Power Network uses to stitch identities so service, sales, and marketing share a working profile.

Information Technology
Japan

Salesforce@Tokyo Electron

A Slack rollout at Tokyo Electron took lifecycle marketing out of inboxes and into a named queue.

Consumer Discretionary
United States

Salesforce@Tractor Supply

Tractor Supply runs customer data operations on Salesforce so ownership is obvious when work stalls.

Information Technology
Germany

Salesforce@Travis CI

Slack became the place Travis CI uses to keep customer context in one place instead of scattered spreadsheets.

Financials
United States

Salesforce@Truist

Truist standardized pipeline and account data on Salesforce instead of keeping parallel copies.

Materials
United States

Salesforce@United States Steel

Salesforce is how United States Steel keeps case handling visible to people who have to act on it.

Consumer Staples
United States

Salesforce@US Foods

Consumer Staples teams at US Foods treat Salesforce as the working layer for revenue operations.

Consumer Staples
United States

Salesforce@Walmart

In the United States, Walmart relies on Salesforce for customer data operations.

Consumer Discretionary
United States

Salesforce@Wayfair

Consumer Discretionary teams at Wayfair treat Salesforce as the working layer for customer data operations.

Information Technology
United States

Salesforce@Waymo

When campaign execution outgrew homegrown tracking, Waymo brought in Salesforce.

Information Technology
United States

Salesforce@Webex

Teams at Webex moved case handling onto Salesforce after local tools started to collide.

Consumer Discretionary
United States

Salesforce@Williams-Sonoma

Consumer Discretionary teams at Williams-Sonoma treat Salesforce as the working layer for revenue operations.

Information Technology
United States

Salesforce@Zoox

Data and experience teams at Zoox review customer profiles in Data Cloud rather than in personal files.

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