Story
Salesforce@
Coca-Cola Europacific Partners
Coca-Cola Europacific Partners Uses Marketing Cloud for Customer Profiles
Coca-Cola Europacific Partners, a consumer staples organization in the United Kingdom, uses Marketing Cloud from Salesforce to support customer data operations for data and experience teams.
Marketing Cloud became the place Coca-Cola Europacific Partners uses to stitch identities so service, sales, and marketing share a working profile.
“Consumer Staples work at Coca-Cola Europacific Partners spans more than one site, even when headquarters sits in the United Kingdom.”
“Data and experience teams asked for a shared way to run customer data operations without freezing local judgment.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for customer profiles |
| Capability | Customer data operations stays visible to adjacent teams through Marketing Cloud |
| Capability | Data and experience teams work from the same Marketing Cloud record for customer profiles |
Story
Consumer Staples work at Coca-Cola Europacific Partners spans more than one site, even when headquarters sits in the United Kingdom. Customer profiles was splitting across regional habits. Data and experience teams asked for a shared way to run customer data operations without freezing local judgment.
Salesforce (Marketing Cloud) is what they standardized on. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. Coca-Cola Europacific Partners uses it as the system of record for customer profiles, with data and experience teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
