Story
Salesforce
Ahold DelhaizeSalesforce at Ahold Delhaize: Pipeline Data
Ahold Delhaize, a consumer staples organization in the Netherlands, uses Slack from Salesforce to support revenue operations for sellers and partner managers.
Value results
| Category | Value result |
|---|---|
| Revenue | Revenue operations stays visible to adjacent teams through Slack |
| Capability | Named workflow replaces ad hoc routing for pipeline and account data |
| Capability | Sellers and partner managers work from the same Slack record for pipeline and account data |
Story
Ahold Delhaize did not need another dashboard that nobody opened. It needed revenue operations to move. In the Netherlands, sellers and partner managers already knew where pipeline and account data went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Slack from Salesforce is now in that path. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. The company treats it as production tooling for revenue operations, which is why sellers and partner managers live in it rather than exporting from it once a quarter.
Ahold Delhaize can show how pipeline and account data is handled today. That is the value: a repeatable way to run revenue operations on software the rest of the industry already recognizes.
