Customer
du
du is an award-winning telecommunications provider headquartered in Dubai that serves nine million individual customers and over 100,000 businesses across the UAE. Since launching in 2007, du has delivered mobile and fixed-line services, broadband connectivity, and IPTV offerings while pioneering industry innovations like its Pay by the Second® billing system. The company also functions as the strategic platform provider for Smart Dubai and actively supports UAE sustainability initiatives, including alignment with Dubai's 2040 Urban Masterplan and the UAE's NetZero 2050 commitments. Beyond traditional consumer services, du operates carrier services, data hub facilities, and satellite services for broadcasters throughout the region.
All du customer value stories
NVIDIA@du
Shared DGX workspaces help du keep research and writing honest across teams.
SAP@du
Shared SAP SuccessFactors workspaces help du keep record to report honest across teams.
F5@du
Shared F5 BIG-IP workspaces help du keep web performance honest across teams.
Oracle@du
Reduced data center size and power consumption while enabling deployment of advanced cloud technologies including generative AI in compliance with UAE data sovereignty requirements.
CyberArk@du
du standardized inbound threat mail on CyberArk instead of keeping parallel copies.
Microsoft Azure@du
du runs applied AI delivery on Microsoft Azure so ownership is obvious when work stalls.
Netskope@du
Netskope is how du keeps access control visible to people who have to act on it.
VMware@du
du uses vSphere to host production systems on a shared, governed cloud foundation.