Story
Qualtrics
WhatsAppWhatsApp Standardizes Content Production on Qualtrics
WhatsApp, a communication services organization in the United States, uses CustomerXM from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because content production has a clear owner |
| Productivity | Handoffs in creative operations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | CustomerXM is the governed place designers and marketers use for creative operations |
Story
WhatsApp is based in the United States and runs communication services operations at a scale where content production cannot live in side channels. Designers and marketers were reconciling competing copies of the same work, which slowed creative operations and hid who owned the next step.
The company runs creative operations on Qualtrics, with CustomerXM as the product designers and marketers actually open. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. For WhatsApp, that means designers and marketers can open one workflow, see content production, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for content production.
