Story
Qualtrics
AfterpayAfterpay Adopts Qualtrics for Creative Operations
Afterpay, a financials organization in Australia, uses Strategy and Research from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for content production |
| Capability | Creative operations stays visible to adjacent teams through Strategy and Research |
| Capability | Designers and marketers work from the same Strategy and Research record for content production |
Story
Inside Afterpay, creative operations used to depend on whoever still had the latest file. That pattern is common in financials groups working out of Australia. Designers and marketers needed a system that would still make sense after the original project team moved on.
Afterpay uses Strategy and Research from Qualtrics as the working layer for content production. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. The practical change is simple: creative operations has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Afterpay gets from Qualtrics is a durable place to run creative operations and a way for designers and marketers to see the same content production at the same time.
