Customer

Red Bull

Red Bull is a consumer staples organization based in Austria. Operating teams there use enterprise software to run customer, data, and internal processes.

All Red Bull customer value stories

Consumer Staples

Austria

Teradata@Red Bull

Teams at Red Bull moved feature pipelines onto Teradata after local tools started to collide.

Consumer Staples

Austria

Cloudflare@Red Bull

Cloudflare is how Red Bull keeps edge delivery visible to people who have to act on it.

Consumer Staples

Austria

HubSpot@Red Bull

Red Bull runs revenue operations on HubSpot so ownership is obvious when work stalls.

Consumer Staples

Austria

Microsoft@Red Bull

Red Bull uses Microsoft 365 to prepare and sign agreements without printing or chasing wet ink.

Consumer Staples

Austria

Canva@Red Bull

CX and people teams at Red Bull review experience feedback in Canva rather than in personal files.

Consumer Staples

Austria

Shopify@Red Bull

Red Bull asked for a cleaner operating picture of storefront operations. Shopify is what they run.

Consumer Staples

Austria

monday.com@Red Bull

Shared monday CRM workspaces help Red Bull keep hybrid collaboration honest across teams.

Consumer Staples

Austria

Hugging Face@Red Bull

Inference Endpoints became the place Red Bull uses to let governed agents take routine steps that used to wait on a person.