Story
Cloudflare
Red BullRed Bull Extends Bot Management Across Web Performance
Red Bull, a consumer staples organization in Austria, uses Bot Management from Cloudflare to support web performance for platform and web teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because edge delivery has a clear owner |
| Productivity | Handoffs in web performance sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Bot Management is the governed place platform and web teams use for web performance |
Story
Inside Red Bull, web performance used to depend on whoever still had the latest file. That pattern is common in consumer staples groups working out of Austria. Platform and web teams needed a system that would still make sense after the original project team moved on.
Red Bull uses Bot Management from Cloudflare as the working layer for edge delivery. Cloudflare operates a global network for performance, security, and serverless compute in front of websites and enterprise applications. The practical change is simple: web performance has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Red Bull gets from Cloudflare is a durable place to run web performance and a way for platform and web teams to see the same edge delivery at the same time.
