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storyJapanConsumer StaplesProductivityRisk and complianceCapability

Story

Zendesk@Sapporo

Zendesk at Sapporo: Support Tickets

Sapporo, a consumer staples organization in Japan, uses Zendesk AI from Zendesk to support customer support for support agents.

Value results

CategoryValue result
ProductivityHandoffs in customer support sit in a shared queue instead of a mailbox trail
Risk and complianceZendesk AI is the governed place support agents use for customer support
CapabilityNew joiners can see how customer support actually runs

Story

Sapporo grew support tickets faster than the local tools around it. From Japan, consumer staples teams still had to serve customers and internal partners who expected a straight answer. Support agents were the ones stitching the picture together by hand.

Rolling out Zendesk AI put customer support on Zendesk. Zendesk provides customer service software for ticketing, messaging, and knowledge used by support organizations. Sapporo keeps the product in the path where work already happens, so support agents do not context-switch into a graveyard system used only for audits.

The visible result is steadier customer support. Support tickets is easier to inspect, and adjacent groups can join support agents without a guided tour of someone's desktop.

Relationship map

Sapporo uses Zendesk, Netskope, Stripe, Akamai, DocuSign. Shared with Air India, Airbnb, Aker Solutions, Ally Financial, Altria. Industry: Consumer Staples. Value: Productivity, Risk and compliance, Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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