Story
Qualtrics
World KinectWorld Kinect Uses EmployeeXM for Digital Journeys
World Kinect, an energy organization in the United States, uses EmployeeXM from Qualtrics to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because digital journeys has a clear owner |
| Productivity | Handoffs in experience delivery sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how experience delivery actually runs |
Story
Energy work at World Kinect spans more than one site, even when headquarters sits in the United States. Digital journeys was splitting across regional habits. Experience and web teams asked for a shared way to run experience delivery without freezing local judgment.
Qualtrics (EmployeeXM) is what they standardized on. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. World Kinect uses it as the system of record for digital journeys, with experience and web teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
