Story
Qualtrics
UnileverUnilever Brings Digital Journeys onto Qualtrics
Unilever, a consumer staples organization in the United Kingdom, uses EmployeeXM from Qualtrics to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Capability | Digital journeys can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for digital journeys |
| Capability | Experience delivery stays visible to adjacent teams through EmployeeXM |
Story
Inside Unilever, experience delivery used to depend on whoever still had the latest file. That pattern is common in consumer staples groups working out of the United Kingdom. Experience and web teams needed a system that would still make sense after the original project team moved on.
Unilever uses EmployeeXM from Qualtrics as the working layer for digital journeys. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. The practical change is simple: experience delivery has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Unilever gets from Qualtrics is a durable place to run experience delivery and a way for experience and web teams to see the same digital journeys at the same time.
