Story
Qualtrics@
Standard Chartered Bank
Standard Chartered Bank Modernizes Content Production with Qualtrics
Standard Chartered Bank, a financials organization in the United Kingdom, uses Qualtrics XM from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in creative operations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Qualtrics XM is the governed place designers and marketers use for creative operations |
| Capability | New joiners can see how creative operations actually runs |
Story
Standard Chartered Bank is based in the United Kingdom and runs financials operations at a scale where content production cannot live in side channels. Designers and marketers were reconciling competing copies of the same work, which slowed creative operations and hid who owned the next step.
The company runs creative operations on Qualtrics, with Qualtrics XM as the product designers and marketers actually open. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. For Standard Chartered Bank, that means designers and marketers can open one workflow, see content production, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for content production.
