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OpenAI@Rakuten

Rakuten Standardizes Task Agents on OpenAI

Rakuten, an information technology organization in Japan, uses GPT-4o from OpenAI to support operations automation for ops and platform teams.

Value results

CategoryValue result
CapabilityTask agents can be reviewed without waiting on a personal export
CapabilityNamed workflow replaces ad hoc routing for task agents
CapabilityOperations automation stays visible to adjacent teams through GPT-4o

Story

Information Technology work at Rakuten spans more than one site, even when headquarters sits in Japan. Task agents was splitting across regional habits. Ops and platform teams asked for a shared way to run operations automation without freezing local judgment.

OpenAI (GPT-4o) is what they standardized on. OpenAI develops foundation models and ChatGPT Enterprise, used by companies to build assistants, analyze documents, and speed knowledge work. Rakuten uses it as the system of record for task agents, with ops and platform teams as the primary operators and other groups coming in through the same queue.

Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.

Relationship map

Rakuten uses OpenAI, Anthropic, New Relic, Zoom, Palantir, Atlassian, F5, Freshworks, BMC, ServiceNow, Salesforce, UiPath. Shared with AB InBev, AdventHealth, AGCO, Air Canada, Alaska Air Group. Industry: Information Technology. Value: Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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