Story
Qualtrics
Black and VeatchQualtrics Supports Creative Operations at Black and Veatch
Black and Veatch, an industrials organization in the United States, uses Qualtrics XM from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Content production can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for content production |
| Capability | Creative operations stays visible to adjacent teams through Qualtrics XM |
Story
Black and Veatch is based in the United States and runs industrials operations at a scale where content production cannot live in side channels. Designers and marketers were reconciling competing copies of the same work, which slowed creative operations and hid who owned the next step.
The company runs creative operations on Qualtrics, with Qualtrics XM as the product designers and marketers actually open. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. For Black and Veatch, that means designers and marketers can open one workflow, see content production, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for content production.
