Story
Qualtrics
NissanQualtrics at Nissan: Digital Journeys
Nissan, a consumer discretionary organization in Japan, uses Qualtrics Discover from Qualtrics to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for digital journeys |
| Capability | Experience delivery stays visible to adjacent teams through Qualtrics Discover |
| Capability | Experience and web teams work from the same Qualtrics Discover record for digital journeys |
Story
Nissan did not need another dashboard that nobody opened. It needed experience delivery to move. In Japan, experience and web teams already knew where digital journeys went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Qualtrics Discover from Qualtrics is now in that path. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. The company treats it as production tooling for experience delivery, which is why experience and web teams live in it rather than exporting from it once a quarter.
Nissan can show how digital journeys is handled today. That is the value: a repeatable way to run experience delivery on software the rest of the industry already recognizes.
