Story
Qualtrics
Five9Qualtrics at Five9: Content Production
Five9, an information technology organization in the United States, uses Qualtrics Discover from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Designers and marketers work from the same Qualtrics Discover record for content production |
| Capability | Content production can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for content production |
Story
Five9 grew content production faster than the local tools around it. From the United States, information technology teams still had to serve customers and internal partners who expected a straight answer. Designers and marketers were the ones stitching the picture together by hand.
Rolling out Qualtrics Discover put creative operations on Qualtrics. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. Five9 keeps the product in the path where work already happens, so designers and marketers do not context-switch into a graveyard system used only for audits.
The visible result is steadier creative operations. Content production is easier to inspect, and adjacent groups can join designers and marketers without a guided tour of someone's desktop.
