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storyIsraelCommunication ServicesProductivityRisk and complianceCapability

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Qlik@Playtika

Playtika Runs Applied Machine Learning with Qlik

Playtika, a communication services organization in Israel, uses Qlik Answers from Qlik to support applied machine learning for data scientists and ML engineers.

Shared Qlik Answers workspaces help Playtika keep applied machine learning honest across teams.

“From Israel, communication services teams still had to serve customers and internal partners who expected a straight answer.”
“Qlik provides analytics and data integration software, including Qlik Sense and Talend, for interactive analysis and pipelines.”
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Independent write-up. Figures come from public sources or are illustrative.

Value results

CategoryValue result
ProductivityFewer stalled items because feature pipelines has a clear owner
Risk and complianceQlik Answers is the governed place data scientists and ML engineers use for applied machine learning
CapabilityNew joiners can see how applied machine learning actually runs

Story

Playtika grew feature pipelines faster than the local tools around it. From Israel, communication services teams still had to serve customers and internal partners who expected a straight answer. Data scientists and ML engineers were the ones stitching the picture together by hand.

Rolling out Qlik Answers put applied machine learning on Qlik. Qlik provides analytics and data integration software, including Qlik Sense and Talend, for interactive analysis and pipelines. Playtika keeps the product in the path where work already happens, so data scientists and ML engineers do not context-switch into a graveyard system used only for audits.

The visible result is steadier applied machine learning. Feature pipelines is easier to inspect, and adjacent groups can join data scientists and ML engineers without a guided tour of someone's desktop.

Value Graph

Playtika uses Qlik, AWS, Pega, SAS, Snowflake, Dataiku, Genesys, Dropbox, ADP, Coupa. Shared with Air India, Alcoa, Aldi, Asahi Group, Astellas. Industry: Communication Services. Value: Productivity, Risk and compliance, Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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