Story
Qualtrics
PipedrivePipedrive Adopts Qualtrics for Research and Listening
Pipedrive, an information technology organization in the United States, uses Strategy and Research from Qualtrics to support research and listening for CX and people teams.
Strategy and Research sits in the daily path at Pipedrive, especially for CX and people teams.
“Inside Pipedrive, research and listening used to depend on whoever still had the latest file.”
“CX and people teams needed a system that would still make sense after the original project team moved on.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because experience feedback has a clear owner |
| Productivity | Handoffs in research and listening sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how research and listening actually runs |
Story
Inside Pipedrive, research and listening used to depend on whoever still had the latest file. That pattern is common in information technology groups working out of the United States. CX and people teams needed a system that would still make sense after the original project team moved on.
Pipedrive uses Strategy and Research from Qualtrics as the working layer for experience feedback. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. The practical change is simple: research and listening has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Pipedrive gets from Qualtrics is a durable place to run research and listening and a way for CX and people teams to see the same experience feedback at the same time.
