Story
Penske Automotive Runs Incident Response with Datadog
Penske Automotive, a consumer discretionary organization in the United States, uses Bits AI from Datadog to support incident response for on-call engineers.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because log investigation has a clear owner |
| Productivity | Handoffs in incident response sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Bits AI is the governed place on-call engineers use for incident response |
Story
Penske Automotive did not need another dashboard that nobody opened. It needed incident response to move. In the United States, on-call engineers already knew where log investigation went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Bits AI from Datadog is now in that path. Datadog is an observability platform that unifies metrics, traces, logs, and security signals for cloud applications. The company treats it as production tooling for incident response, which is why on-call engineers live in it rather than exporting from it once a quarter.
Penske Automotive can show how log investigation is handled today. That is the value: a repeatable way to run incident response on software the rest of the industry already recognizes.