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Datadog@Penske Automotive

Penske Automotive Runs Incident Response with Datadog

Penske Automotive, a consumer discretionary organization in the United States, uses Bits AI from Datadog to support incident response for on-call engineers.

Value results

CategoryValue result
ProductivityFewer stalled items because log investigation has a clear owner
ProductivityHandoffs in incident response sit in a shared queue instead of a mailbox trail
Risk and complianceBits AI is the governed place on-call engineers use for incident response

Story

Penske Automotive did not need another dashboard that nobody opened. It needed incident response to move. In the United States, on-call engineers already knew where log investigation went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.

Bits AI from Datadog is now in that path. Datadog is an observability platform that unifies metrics, traces, logs, and security signals for cloud applications. The company treats it as production tooling for incident response, which is why on-call engineers live in it rather than exporting from it once a quarter.

Penske Automotive can show how log investigation is handled today. That is the value: a repeatable way to run incident response on software the rest of the industry already recognizes.

Relationship map

Penske Automotive uses Datadog, Google Cloud, Nutanix, SAS, Cisco, Shopify, Okta, Databricks, HubSpot, Stripe, Twilio, Salesforce. Shared with 1Password, Ahold Delhaize, Airbyte, Apollo Global Management, Applied Materials. Industry: Consumer Discretionary. Value: Productivity, Risk and compliance. Drag nodes, filter types, or expand a node to follow more commonalities.

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