Story
PayPal
Applied MaterialsPayPal at Applied Materials: Storefront Operations
Applied Materials, an information technology organization in the United States, uses Honey from PayPal to support omnichannel retail for merchandising and digital.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for storefront operations |
| Capability | Omnichannel retail stays visible to adjacent teams through Honey |
| Capability | Merchandising and digital work from the same Honey record for storefront operations |
Story
Applied Materials did not need another dashboard that nobody opened. It needed omnichannel retail to move. In the United States, merchandising and digital already knew where storefront operations went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Honey from PayPal is now in that path. PayPal offers digital payments, checkout, and merchant services used by consumers and businesses to send and receive money online. The company treats it as production tooling for omnichannel retail, which is why merchandising and digital live in it rather than exporting from it once a quarter.
Applied Materials can show how storefront operations is handled today. That is the value: a repeatable way to run omnichannel retail on software the rest of the industry already recognizes.
