Story
Zendesk
NationwideNationwide Runs Product Communications with Zendesk
Nationwide, a financials organization in the United States, uses Zendesk AI from Zendesk to support product communications for product and growth teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because customer messaging has a clear owner |
| Risk and compliance | Zendesk AI is the governed place product and growth teams use for product communications |
| Capability | New joiners can see how product communications actually runs |
Story
Nationwide grew customer messaging faster than the local tools around it. From the United States, financials teams still had to serve customers and internal partners who expected a straight answer. Product and growth teams were the ones stitching the picture together by hand.
Rolling out Zendesk AI put product communications on Zendesk. Zendesk provides customer service software for ticketing, messaging, and knowledge used by support organizations. Nationwide keeps the product in the path where work already happens, so product and growth teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier product communications. Customer messaging is easier to inspect, and adjacent groups can join product and growth teams without a guided tour of someone's desktop.
