Story
Qualtrics
MarvellMarvell Brings Content Production onto Qualtrics
Marvell, an information technology organization in the United States, uses EmployeeXM from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Creative operations stays visible to adjacent teams through EmployeeXM |
| Capability | Designers and marketers work from the same EmployeeXM record for content production |
| Capability | Content production can be reviewed without waiting on a personal export |
Story
Information Technology work at Marvell spans more than one site, even when headquarters sits in the United States. Content production was splitting across regional habits. Designers and marketers asked for a shared way to run creative operations without freezing local judgment.
Qualtrics (EmployeeXM) is what they standardized on. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. Marvell uses it as the system of record for content production, with designers and marketers as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
