Story
Qualtrics
LeclercLeclerc Uses EmployeeXM for Experience Feedback
Leclerc, a consumer staples organization in France, uses EmployeeXM from Qualtrics to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Capability | CX and people teams work from the same EmployeeXM record for experience feedback |
| Capability | Experience feedback can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for experience feedback |
Story
Inside Leclerc, research and listening used to depend on whoever still had the latest file. That pattern is common in consumer staples groups working out of France. CX and people teams needed a system that would still make sense after the original project team moved on.
Leclerc uses EmployeeXM from Qualtrics as the working layer for experience feedback. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. The practical change is simple: research and listening has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Leclerc gets from Qualtrics is a durable place to run research and listening and a way for CX and people teams to see the same experience feedback at the same time.
