Story
Adobe
HoYoverseHoYoverse Uses Adobe Analytics for Experience Feedback
HoYoverse, a communication services organization in China, uses Adobe Analytics from Adobe to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Insight | CX and people teams work from the same Adobe Analytics record for experience feedback |
| Capability | Experience feedback can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for experience feedback |
Story
Inside HoYoverse, research and listening used to depend on whoever still had the latest file. That pattern is common in communication services groups working out of China. CX and people teams needed a system that would still make sense after the original project team moved on.
HoYoverse uses Adobe Analytics from Adobe as the working layer for experience feedback. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. The practical change is simple: research and listening has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What HoYoverse gets from Adobe is a durable place to run research and listening and a way for CX and people teams to see the same experience feedback at the same time.
