Story
Pega
Axel SpringerHow Axel Springer Runs Back-office Automation on Pega Customer Decision Hub
Axel Springer, a communication services organization in Germany, uses Pega Customer Decision Hub from Pega to support back-office automation for operations analysts.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for repetitive desktop work |
| Capability | Back-office automation stays visible to adjacent teams through Pega Customer Decision Hub |
| Capability | Operations analysts work from the same Pega Customer Decision Hub record for repetitive desktop work |
Story
Axel Springer is based in Germany and runs communication services operations at a scale where repetitive desktop work cannot live in side channels. Operations analysts were reconciling competing copies of the same work, which slowed back-office automation and hid who owned the next step.
The company runs back-office automation on Pega, with Pega Customer Decision Hub as the product operations analysts actually open. Pega offers a low-code platform for customer decisioning, case management, and workflow used in banking, insurance, and public sector. For Axel Springer, that means operations analysts can open one workflow, see repetitive desktop work, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for repetitive desktop work.
