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storyUnited StatesConsumer DiscretionaryCapability

Story

DocuSign@Goodyear

Goodyear Uses Identity for Institutional Knowledge

Goodyear, a consumer discretionary organization in the United States, uses Identity from DocuSign to support documentation for specialists and new hires.

Value results

CategoryValue result
CapabilityNamed workflow replaces ad hoc routing for institutional knowledge
CapabilityDocumentation stays visible to adjacent teams through Identity
CapabilitySpecialists and new hires work from the same Identity record for institutional knowledge

Story

Consumer Discretionary work at Goodyear spans more than one site, even when headquarters sits in the United States. Institutional knowledge was splitting across regional habits. Specialists and new hires asked for a shared way to run documentation without freezing local judgment.

DocuSign (Identity) is what they standardized on. DocuSign provides electronic agreement software so organizations can prepare, sign, and manage contracts without paper routing. Goodyear uses it as the system of record for institutional knowledge, with specialists and new hires as the primary operators and other groups coming in through the same queue.

Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.

Relationship map

Goodyear uses DocuSign, Qualtrics, Dynatrace, Oracle, Dataiku, Netskope, ADP, Cadence, ServiceNow. Shared with Airbus, Albertsons, Alibaba, Alignment Healthcare, Allstate. Industry: Consumer Discretionary. Value: Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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