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Qualtrics@
Chubu Electric Power
Chubu Electric Power Adopts Qualtrics for Research and Listening
Chubu Electric Power, a utilities organization in Japan, uses Strategy and Research from Qualtrics to support research and listening for CX and people teams.
CX and people teams at Chubu Electric Power review experience feedback in Strategy and Research rather than in personal files.
“In Japan, CX and people teams already knew where experience feedback went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.”
“Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Capability | CX and people teams work from the same Strategy and Research record for experience feedback |
| Capability | Experience feedback can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for experience feedback |
Story
Chubu Electric Power did not need another dashboard that nobody opened. It needed research and listening to move. In Japan, CX and people teams already knew where experience feedback went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Strategy and Research from Qualtrics is now in that path. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. The company treats it as production tooling for research and listening, which is why CX and people teams live in it rather than exporting from it once a quarter.
Chubu Electric Power can show how experience feedback is handled today. That is the value: a repeatable way to run research and listening on software the rest of the industry already recognizes.
