Story
Zendesk
CerebrasCerebras Extends WFM Across Product Communications
Cerebras, an information technology organization in the United States, uses WFM from Zendesk to support product communications for product and growth teams.
Value results
| Category | Value result |
|---|---|
| Capability | Customer messaging can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for customer messaging |
| Capability | Product communications stays visible to adjacent teams through WFM |
Story
Cerebras did not need another dashboard that nobody opened. It needed product communications to move. In the United States, product and growth teams already knew where customer messaging went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
WFM from Zendesk is now in that path. Zendesk provides customer service software for ticketing, messaging, and knowledge used by support organizations. The company treats it as production tooling for product communications, which is why product and growth teams live in it rather than exporting from it once a quarter.
Cerebras can show how customer messaging is handled today. That is the value: a repeatable way to run product communications on software the rest of the industry already recognizes.
