Story
Qualtrics
ArcadisArcadis Standardizes Content Production on Qualtrics
Arcadis, an industrials organization in the Netherlands, uses CustomerXM from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Content production can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for content production |
| Capability | Creative operations stays visible to adjacent teams through CustomerXM |
Story
Industrials work at Arcadis spans more than one site, even when headquarters sits in the Netherlands. Content production was splitting across regional habits. Designers and marketers asked for a shared way to run creative operations without freezing local judgment.
Qualtrics (CustomerXM) is what they standardized on. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. Arcadis uses it as the system of record for content production, with designers and marketers as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
