Story
Zoom at Aldi: Distributed Meetings
Aldi, a consumer staples organization in Germany, uses Zoom Rooms from Zoom to support hybrid collaboration for employees and partners.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in hybrid collaboration sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Zoom Rooms is the governed place employees and partners use for hybrid collaboration |
| Capability | New joiners can see how hybrid collaboration actually runs |
Story
Aldi grew distributed meetings faster than the local tools around it. From Germany, consumer staples teams still had to serve customers and internal partners who expected a straight answer. Employees and partners were the ones stitching the picture together by hand.
Rolling out Zoom Rooms put hybrid collaboration on Zoom. Zoom provides video meetings, phone, and contact center products used for internal collaboration and customer conversations. Aldi keeps the product in the path where work already happens, so employees and partners do not context-switch into a graveyard system used only for audits.
The visible result is steadier hybrid collaboration. Distributed meetings is easier to inspect, and adjacent groups can join employees and partners without a guided tour of someone's desktop.