Story
PayPal
Yum BrandsYum Brands Standardizes Online Checkout on PayPal
Yum Brands, a consumer discretionary organization in the United States, uses Braintree from PayPal to support digital commerce for ecommerce and payments teams.
Value results
| Category | Value result |
|---|---|
| Capability | Online checkout can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for online checkout |
| Capability | Digital commerce stays visible to adjacent teams through Braintree |
Story
Consumer Discretionary work at Yum Brands spans more than one site, even when headquarters sits in the United States. Online checkout was splitting across regional habits. Ecommerce and payments teams asked for a shared way to run digital commerce without freezing local judgment.
PayPal (Braintree) is what they standardized on. PayPal offers digital payments, checkout, and merchant services used by consumers and businesses to send and receive money online. Yum Brands uses it as the system of record for online checkout, with ecommerce and payments teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
