Story
Freshworks
WSPWSP Brings Customer Messaging onto Freshworks
WSP, an industrials organization in Canada, uses Freshsales from Freshworks to support product communications for product and growth teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because customer messaging has a clear owner |
| Risk and compliance | Freshsales is the governed place product and growth teams use for product communications |
| Capability | New joiners can see how product communications actually runs |
Story
Inside WSP, product communications used to depend on whoever still had the latest file. That pattern is common in industrials groups working out of Canada. Product and growth teams needed a system that would still make sense after the original project team moved on.
WSP uses Freshsales from Freshworks as the working layer for customer messaging. Freshworks offers customer and employee service products, including Freshdesk and Freshservice, aimed at midmarket IT and support teams. The practical change is simple: product communications has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What WSP gets from Freshworks is a durable place to run product communications and a way for product and growth teams to see the same customer messaging at the same time.
