Story
Twilio
WoodTwilio Supports Product Communications at Wood
Wood, an energy organization in the United Kingdom, uses Twilio Messaging from Twilio to support product communications for product and growth teams.
Value results
| Category | Value result |
|---|---|
| Capability | Product communications stays visible to adjacent teams through Twilio Messaging |
| Capability | Product and growth teams work from the same Twilio Messaging record for customer messaging |
| Capability | Customer messaging can be reviewed without waiting on a personal export |
Story
Wood grew customer messaging faster than the local tools around it. From the United Kingdom, energy teams still had to serve customers and internal partners who expected a straight answer. Product and growth teams were the ones stitching the picture together by hand.
Rolling out Twilio Messaging put product communications on Twilio. Twilio provides customer engagement APIs for messaging, voice, email, and customer data, used to build communications into products. Wood keeps the product in the path where work already happens, so product and growth teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier product communications. Customer messaging is easier to inspect, and adjacent groups can join product and growth teams without a guided tour of someone's desktop.
