Story
ServiceNow
ThaiBevThaiBev Adopts ServiceNow for Back-office Automation
ThaiBev, a consumer staples organization in Thailand, uses Now Assist from ServiceNow to support back-office automation for operations analysts.
Value results
| Category | Value result |
|---|---|
| Capability | Operations analysts work from the same Now Assist record for repetitive desktop work |
| Capability | Repetitive desktop work can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for repetitive desktop work |
Story
ThaiBev did not need another dashboard that nobody opened. It needed back-office automation to move. In Thailand, operations analysts already knew where repetitive desktop work went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Now Assist from ServiceNow is now in that path. ServiceNow is the enterprise workflow platform for IT, employee, and customer service, with a single data model across departments. The company treats it as production tooling for back-office automation, which is why operations analysts live in it rather than exporting from it once a quarter.
ThaiBev can show how repetitive desktop work is handled today. That is the value: a repeatable way to run back-office automation on software the rest of the industry already recognizes.
