Story
Snowflake
TealiumTealium Uses Cortex AI for Data Sharing
Tealium, an information technology organization in the United States, uses Cortex AI from Snowflake to support partner data exchange for data platform and lines of business.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because secure data sharing has a clear owner |
| Productivity | Handoffs in partner data exchange sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how partner data exchange actually runs |
Story
Information Technology work at Tealium spans more than one site, even when headquarters sits in the United States. Secure data sharing was splitting across regional habits. Data platform and lines of business asked for a shared way to run partner data exchange without freezing local judgment.
Snowflake (Cortex AI) is what they standardized on. Snowflake is a cloud data platform that separates storage and compute so organizations can share, analyze, and govern data across clouds. Tealium uses it as the system of record for secure data sharing, with data platform and lines of business as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
