Story
HubSpot
TalendTalend Uses Sales Hub for Customer Profiles
Talend, an information technology organization in the United States, uses Sales Hub from HubSpot to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for customer profiles |
| Capability | Customer data operations stays visible to adjacent teams through Sales Hub |
| Capability | Data and experience teams work from the same Sales Hub record for customer profiles |
Story
Information Technology work at Talend spans more than one site, even when headquarters sits in the United States. Customer profiles was splitting across regional habits. Data and experience teams asked for a shared way to run customer data operations without freezing local judgment.
HubSpot (Sales Hub) is what they standardized on. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. Talend uses it as the system of record for customer profiles, with data and experience teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
