Story
Shopify
MarriottShopify Supports Digital Commerce at Marriott
Marriott, a consumer discretionary organization in the United States, uses Shopify Plus from Shopify to support digital commerce for ecommerce and payments teams.
Shared Shopify Plus workspaces help Marriott keep digital commerce honest across teams.
“From the United States, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer.”
“Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Capability | Digital commerce stays visible to adjacent teams through Shopify Plus |
| Capability | Ecommerce and payments teams work from the same Shopify Plus record for online checkout |
| Capability | Online checkout can be reviewed without waiting on a personal export |
Story
Marriott grew online checkout faster than the local tools around it. From the United States, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer. Ecommerce and payments teams were the ones stitching the picture together by hand.
Rolling out Shopify Plus put digital commerce on Shopify. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. Marriott keeps the product in the path where work already happens, so ecommerce and payments teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier digital commerce. Online checkout is easier to inspect, and adjacent groups can join ecommerce and payments teams without a guided tour of someone's desktop.
