Story
Shopify
On HoldingShopify at On Holding: Storefront Operations
On Holding, a consumer discretionary organization in Switzerland, uses Shopify Markets from Shopify to support omnichannel retail for merchandising and digital.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because storefront operations has a clear owner |
| Productivity | Handoffs in omnichannel retail sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how omnichannel retail actually runs |
Story
On Holding did not need another dashboard that nobody opened. It needed omnichannel retail to move. In Switzerland, merchandising and digital already knew where storefront operations went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Shopify Markets from Shopify is now in that path. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. The company treats it as production tooling for omnichannel retail, which is why merchandising and digital live in it rather than exporting from it once a quarter.
On Holding can show how storefront operations is handled today. That is the value: a repeatable way to run omnichannel retail on software the rest of the industry already recognizes.
