Story
Shopify at On Holding: Storefront Operations
On Holding, a consumer discretionary organization in Switzerland, uses Shopify Markets from Shopify to support omnichannel retail for merchandising and digital.
Consumer Discretionary teams at On Holding treat Shopify as the working layer for omnichannel retail.
“In Switzerland, merchandising and digital already knew where storefront operations went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.”
“Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because storefront operations has a clear owner |
| Productivity | Handoffs in omnichannel retail sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how omnichannel retail actually runs |
Story
On Holding did not need another dashboard that nobody opened. It needed omnichannel retail to move. In Switzerland, merchandising and digital already knew where storefront operations went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Shopify Markets from Shopify is now in that path. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. The company treats it as production tooling for omnichannel retail, which is why merchandising and digital live in it rather than exporting from it once a quarter.
On Holding can show how storefront operations is handled today. That is the value: a repeatable way to run omnichannel retail on software the rest of the industry already recognizes.