Story
Shopify
Just Eat TakeawayShopify at Just Eat Takeaway: Storefront Operations
Just Eat Takeaway, a consumer discretionary organization in the Netherlands, uses Shopify Markets from Shopify to support omnichannel retail for merchandising and digital.
Just Eat Takeaway runs omnichannel retail on Shopify so ownership is obvious when work stalls.
“From the Netherlands, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer.”
“Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Capability | Merchandising and digital work from the same Shopify Markets record for storefront operations |
| Capability | Storefront operations can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for storefront operations |
Story
Just Eat Takeaway grew storefront operations faster than the local tools around it. From the Netherlands, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer. Merchandising and digital were the ones stitching the picture together by hand.
Rolling out Shopify Markets put omnichannel retail on Shopify. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. Just Eat Takeaway keeps the product in the path where work already happens, so merchandising and digital do not context-switch into a graveyard system used only for audits.
The visible result is steadier omnichannel retail. Storefront operations is easier to inspect, and adjacent groups can join merchandising and digital without a guided tour of someone's desktop.
