Story
Salesforce
US FoodsSalesforce Supports Revenue Operations at US Foods
US Foods, a consumer staples organization in the United States, uses Sales Cloud from Salesforce to support revenue operations for sellers and partner managers.
Value results
| Category | Value result |
|---|---|
| Revenue | Revenue operations stays visible to adjacent teams through Sales Cloud |
| Capability | Sellers and partner managers work from the same Sales Cloud record for pipeline and account data |
| Capability | Pipeline and account data can be reviewed without waiting on a personal export |
Story
US Foods grew pipeline and account data faster than the local tools around it. From the United States, consumer staples teams still had to serve customers and internal partners who expected a straight answer. Sellers and partner managers were the ones stitching the picture together by hand.
Rolling out Sales Cloud put revenue operations on Salesforce. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. US Foods keeps the product in the path where work already happens, so sellers and partner managers do not context-switch into a graveyard system used only for audits.
The visible result is steadier revenue operations. Pipeline and account data is easier to inspect, and adjacent groups can join sellers and partner managers without a guided tour of someone's desktop.
