Story
Salesforce
ExxonMobilSalesforce at ExxonMobil: Customer Profiles
ExxonMobil, an energy organization in the United States, uses Slack from Salesforce to support customer data operations for data and experience teams.
ExxonMobil uses Slack to stitch identities so service, sales, and marketing share a working profile.
“In the United States, data and experience teams already knew where customer profiles went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.”
“Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because customer profiles has a clear owner |
| Productivity | Handoffs in customer data operations sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how customer data operations actually runs |
Story
ExxonMobil did not need another dashboard that nobody opened. It needed customer data operations to move. In the United States, data and experience teams already knew where customer profiles went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Slack from Salesforce is now in that path. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. The company treats it as production tooling for customer data operations, which is why data and experience teams live in it rather than exporting from it once a quarter.
ExxonMobil can show how customer profiles is handled today. That is the value: a repeatable way to run customer data operations on software the rest of the industry already recognizes.
