Story
Canva
PubMaticPubMatic Brings Digital Journeys onto Canva
PubMatic, a communication services organization in the United States, uses Canva Docs from Canva to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because digital journeys has a clear owner |
| Risk and compliance | Canva Docs is the governed place experience and web teams use for experience delivery |
| Capability | New joiners can see how experience delivery actually runs |
Story
Inside PubMatic, experience delivery used to depend on whoever still had the latest file. That pattern is common in communication services groups working out of the United States. Experience and web teams needed a system that would still make sense after the original project team moved on.
PubMatic uses Canva Docs from Canva as the working layer for digital journeys. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. The practical change is simple: experience delivery has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What PubMatic gets from Canva is a durable place to run experience delivery and a way for experience and web teams to see the same digital journeys at the same time.
