Story
Canva
PNC FinancialPNC Financial Adopts Canva for Research and Listening
PNC Financial, a financials organization in the United States, uses Brand Kit from Canva to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Capability | CX and people teams work from the same Brand Kit record for experience feedback |
| Capability | Experience feedback can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for experience feedback |
Story
PNC Financial did not need another dashboard that nobody opened. It needed research and listening to move. In the United States, CX and people teams already knew where experience feedback went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Brand Kit from Canva is now in that path. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. The company treats it as production tooling for research and listening, which is why CX and people teams live in it rather than exporting from it once a quarter.
PNC Financial can show how experience feedback is handled today. That is the value: a repeatable way to run research and listening on software the rest of the industry already recognizes.
