Story
HubSpot
PiramidalPiramidal Extends Service Hub Across Customer Data Work
Piramidal, an information technology organization in the United States, uses Service Hub from HubSpot to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Capability | Customer data operations stays visible to adjacent teams through Service Hub |
| Capability | Data and experience teams work from the same Service Hub record for customer profiles |
| Capability | Customer profiles can be reviewed without waiting on a personal export |
Story
Inside Piramidal, customer data operations used to depend on whoever still had the latest file. That pattern is common in information technology groups working out of the United States. Data and experience teams needed a system that would still make sense after the original project team moved on.
Piramidal uses Service Hub from HubSpot as the working layer for customer profiles. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. The practical change is simple: customer data operations has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Piramidal gets from HubSpot is a durable place to run customer data operations and a way for data and experience teams to see the same customer profiles at the same time.
