Story
Shopify
Penske AutomotivePenske Automotive Modernizes Online Checkout with Shopify
Penske Automotive, a consumer discretionary organization in the United States, uses Shopify Plus from Shopify to support digital commerce for ecommerce and payments teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in digital commerce sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Shopify Plus is the governed place ecommerce and payments teams use for digital commerce |
| Capability | New joiners can see how digital commerce actually runs |
Story
Penske Automotive is based in the United States and runs consumer discretionary operations at a scale where online checkout cannot live in side channels. Ecommerce and payments teams were reconciling competing copies of the same work, which slowed digital commerce and hid who owned the next step.
The company runs digital commerce on Shopify, with Shopify Plus as the product ecommerce and payments teams actually open. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. For Penske Automotive, that means ecommerce and payments teams can open one workflow, see online checkout, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for online checkout.
