Story
PayPal
BlackRockPayPal Supports Omnichannel Retail at BlackRock
BlackRock, a financials organization in the United States, uses PayPal Checkout from PayPal to support omnichannel retail for merchandising and digital.
Value results
| Category | Value result |
|---|---|
| Capability | Omnichannel retail stays visible to adjacent teams through PayPal Checkout |
| Capability | Merchandising and digital work from the same PayPal Checkout record for storefront operations |
| Capability | Storefront operations can be reviewed without waiting on a personal export |
Story
BlackRock grew storefront operations faster than the local tools around it. From the United States, financials teams still had to serve customers and internal partners who expected a straight answer. Merchandising and digital were the ones stitching the picture together by hand.
Rolling out PayPal Checkout put omnichannel retail on PayPal. PayPal offers digital payments, checkout, and merchant services used by consumers and businesses to send and receive money online. BlackRock keeps the product in the path where work already happens, so merchandising and digital do not context-switch into a graveyard system used only for audits.
The visible result is steadier omnichannel retail. Storefront operations is easier to inspect, and adjacent groups can join merchandising and digital without a guided tour of someone's desktop.
