Story
OpenAI
BAMOpenAI at BAM: Knowledge Work
BAM, an industrials organization in the Netherlands, uses Custom GPTs from OpenAI to support research and writing for knowledge workers.
Value results
| Category | Value result |
|---|---|
| Capability | Knowledge workers work from the same Custom GPTs record for internal knowledge work |
| Capability | Internal knowledge work can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for internal knowledge work |
Story
BAM grew internal knowledge work faster than the local tools around it. From the Netherlands, industrials teams still had to serve customers and internal partners who expected a straight answer. Knowledge workers were the ones stitching the picture together by hand.
Rolling out Custom GPTs put research and writing on OpenAI. OpenAI develops foundation models and ChatGPT Enterprise, used by companies to build assistants, analyze documents, and speed knowledge work. BAM keeps the product in the path where work already happens, so knowledge workers do not context-switch into a graveyard system used only for audits.
The visible result is steadier research and writing. Internal knowledge work is easier to inspect, and adjacent groups can join knowledge workers without a guided tour of someone's desktop.
