Story
Shopify
MattelMattel Adopts Shopify for Omnichannel Retail
Mattel, a consumer discretionary organization in the United States, uses Shopify POS from Shopify to support omnichannel retail for merchandising and digital.
Teams at Mattel moved storefront operations onto Shopify after local tools started to collide.
“In the United States, merchandising and digital already knew where storefront operations went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.”
“Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Capability | Merchandising and digital work from the same Shopify POS record for storefront operations |
| Capability | Storefront operations can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for storefront operations |
Story
Mattel did not need another dashboard that nobody opened. It needed omnichannel retail to move. In the United States, merchandising and digital already knew where storefront operations went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Shopify POS from Shopify is now in that path. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. The company treats it as production tooling for omnichannel retail, which is why merchandising and digital live in it rather than exporting from it once a quarter.
Mattel can show how storefront operations is handled today. That is the value: a repeatable way to run omnichannel retail on software the rest of the industry already recognizes.
