Story
Canva
Marathon PetroleumMarathon Petroleum Standardizes Content Production on Canva
Marathon Petroleum, an energy organization in the United States, uses Magic Studio from Canva to support creative operations for designers and marketers.
When content production outgrew homegrown tracking, Marathon Petroleum brought in Canva.
“Energy work at Marathon Petroleum spans more than one site, even when headquarters sits in the United States.”
“Designers and marketers asked for a shared way to run creative operations without freezing local judgment.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because content production has a clear owner |
| Risk and compliance | Magic Studio is the governed place designers and marketers use for creative operations |
| Capability | New joiners can see how creative operations actually runs |
Story
Energy work at Marathon Petroleum spans more than one site, even when headquarters sits in the United States. Content production was splitting across regional habits. Designers and marketers asked for a shared way to run creative operations without freezing local judgment.
Canva (Magic Studio) is what they standardized on. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. Marathon Petroleum uses it as the system of record for content production, with designers and marketers as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
