Story
Canva
MaerskMaersk Brings Experience Feedback onto Canva
Maersk, an industrials organization in Denmark, uses Canva Docs from Canva to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Capability | Research and listening stays visible to adjacent teams through Canva Docs |
| Capability | CX and people teams work from the same Canva Docs record for experience feedback |
| Capability | Experience feedback can be reviewed without waiting on a personal export |
Story
Industrials work at Maersk spans more than one site, even when headquarters sits in Denmark. Experience feedback was splitting across regional habits. CX and people teams asked for a shared way to run research and listening without freezing local judgment.
Canva (Canva Docs) is what they standardized on. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. Maersk uses it as the system of record for experience feedback, with CX and people teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
